52 Posts
We often get enquiries from clients who talk about a “simple” app idea they’d like to develop. When asked what their idea involves, far too often we get responses like this. “Just a simple app, something like Uber” Uber created their “simple” app (then called UberCab) in San Francisco where they went live in 2009 with an […]
While it is publicly available, some call the 45% rebate the Australian Government offers on Research and Development activities in Australia, the best kept secret when it comes to new app development. Most new app start ups are unaware of this powerful opportunity to offset the costs it takes to develop new technology. This is […]
What do the world’s most successful apps have in common? Our research team have spent some time digging into this question and here is what we have found. Your awesome app idea has a much greater probability of success if it incorporates these 5 elements of success: 1. Meet a Universal Need: A universal need […]
If you are outsourcing your app development to a developer, there are two aspects of app quality you must know about: 1. Functional Quality – the quality you can see, and; 2. Structural Quality – the quality you cannot see but acts as the foundation of your app Most developers don’t want you to know […]
In the current ‘ ap-economy’, where everyone either has or is developing an app that is ‘the next BIG THING”, it is helpful to understand some of the most common ways to get started on the journey. The following are five different approaches to getting your app idea kick-started. Learn to Code Yes, you heard it right, […]
Did you know that the concept of brushing your teeth daily wasn’t the norm until the 1900’s? Claude Hopkins, an American marketer with a reputation for turning previously unknown products into household names, was one of the first to leverage the power of people’s personal habits. Claude’s challenge was to get people to use more Pepsodent, a brand of toothpaste, […]
Responsive design is a widely accepted strategy for those looking to maximise their website’s exposure to users across multiple browsers and devices. Mobile use is constantly on the rise with Australia’s becoming more likely to ditch the landline and home internet and instead rely solely on mobile devices. The number of people in Australia with […]
How to know if you are not paying too much? One common question that is asked to all app developers is “How much does it cost to build an app?” Quite obviously, learning about the various factors that drive the cost of app development enables you to determine where best to invest your money. It […]
Have you ever heard of Bourbon – wait, no, not that Bourbon, I mean Burbn, the mobile app. If you haven’t, don’t worry, you have plenty of company. Most people don’t know that Instagram, who sold to Facebook for a billion dollars in 2012, started its life as an app called Burbn, which was basically a […]
The difference between a good and a bad idea is only hairline thick. A good idea is bought while the rest sing their swan song much too early. If you think you a good app idea here is a list of questions you must ask yourself before investing much into it. Is your idea completely […]