Even if you have a fantastic mobile app that has successfully entered the mobile app market, the story doesn’t end there.
When the marketplace is crawling with millions of mobile apps, keeping the attention of your audience is crucial for your longevity.
To put it another way, due to the high saturation and significant volatility in the worldwide mobile app ecosystem, you have to think creatively about how to aggressively sell your app now and into the future.
This is where content marketing can form part of a solid and sustainable strategy for marketing your app. By definition, content marketing involves the creation and sharing of online materials that don’t explicitly promote your brand but rather offer education or entertainment to your target audience.
In this blog, we’ll run you through ten of the most popular and effective techniques to try as part of your content marketing strategy.
Write an engaging blog
A blog is an excellent way to establish your brand and build a community around your app. By creating high-quality, informative, and engaging blog content, you can attract new users and retain existing ones.
When writing your blog, be sure to:
- Use keyword-rich titles that accurately reflect the content of your article
- Write in a clear, concise, and easy-to-read style
- Engage your readers by using strong storytelling techniques
- Use images, infographics, and videos to break up text and add visual interest
- Promote your blog content across social media platforms
Create compelling videos
Videos are an incredibly powerful form of content that can help you boost the visibility of your app. In fact, YouTube is now the second largest search engine after Google, so it’s crucial that you take advantage of this platform to reach a wider audience.
When creating videos, be sure to:
- Keep them short, sweet, and to the point (around 2 minutes is ideal)
- Make them visually appealing with high-quality images and graphics
- Use an engaging and lively voiceover
- Include a call to action at the end of each video
Develop helpful how-to guides
How-to guides are an excellent way to position your app as a valuable resource for users. By providing step-by-step instructions on how to use your app, you can increase user engagement and loyalty. Plus, if your guide is truly helpful, it will be shared by users, resulting in free word-of-mouth marketing for your app.
When creating a how-to guide, be sure to:
- Keep it short and relevant to your target audience
- Write in simple language (imagine you’re writing for a grade-fiver)
- Use plenty of screenshots and graphics to illustrate each step
- Include a link to your app at the end of the guide
Publish user testimonials
One of the best ways to increase the visibility of your app is to publish user testimonials. These can be in the form of written reviews, videos, or even social media posts from happy customers. Not only will this help attract new users, but it will also boost customer loyalty.
When publishing user testimonials, be sure to:
- Choose testimonials that are relevant and relatable to your target audience
- Use positive and emotive language
- Include a link to your app
Leverage social media
Social media is a powerful tool that can help you reach a wider audience and grow your app.
When using social media, be sure to:
- Post regularly and often (at least once a week)
- Use engaging visuals, such as images, infographics, and videos
- Use hashtags, keywords, and other strategies to improve visibility
- Promote your content across all your social media channels
Conduct webinars
Webinars are an excellent way to generate leads and grow your app. By hosting a live event, you can provide valuable information to users and demonstrate the features and benefits of your app. You can also hold webinars around topics that are relevant to your audience, which can increase your credibility and position you as a thought leader.
Webinars also offer the opportunity for two-way communication, which can help you build relationships with potential customers.
When conducting a webinar, be sure to:
- Promote your event in advance across all your marketing channels
- Choose a relevant and engaging topic
- Use high-quality visuals, such as PowerPoint presentations, infographics, and videos
- Include a call to action at the end of the webinar
Guest blog on relevant sites
Writing a blog post for another website or platform is a great way to reach new audiences and promote your app.
When guest blogging, be sure to:
- Choose a relevant and popular site to guest blog on
- Write a well-crafted and engaging article
- Include a link back to your app in the author bio
Speak at industry events
Industry events are excellent opportunities to network with potential customers and partners. Additionally, speaking at an event can help you position yourself as an expert in your field and increase interest in your app.
When speaking at an industry event, be sure to:
- Choose a relevant and popular event to speak at
- Prepare a well-crafted and engaging presentation (and practice it!)
- Use high-quality visuals, such as PowerPoint presentations, infographics, and videos
- Include a call to action at the end of your presentation
Sponsor a relevant event
Sponsoring an event that’s relevant to your industry is another great way to increase the visibility of your app.
When sponsoring an event, be sure to:
- Choose a popular and well-attended event
- Make sure it aligns with your own brand’s values
- Promote your sponsorship before, during, and after the event
- Use high-quality visuals, such as banners, posters, and videos
- Include a call to action in all your marketing materials
Run a contest or giveaway
Contests and giveaways are excellent ways to generate interest in your app and get people excited about your brand.
When running a contest or giveaway, be sure to:
- Choose a prize that will appeal to your target audience
- Promote your contest or giveaway across all your marketing channels
- Encourage people to spread the word about the contest or giveaway
- Include a call to action in all your marketing materials
These are just some ideas for content marketing that gets results. Once you’ve tried a few of these, you’ll start to see what works for your app and hopefully be able to build on your success and finesse your strategy.
If you’re not sure where to start with your content marketing plan, you may like to read our blog on how to create a killer content marketing strategy for your app.