6 Posts
Even if you have a fantastic mobile app that has successfully entered the mobile app market, the story doesn’t end there. When the marketplace is crawling with millions of mobile apps, keeping the attention of your audience is crucial for your longevity. To put it another way, due to the high saturation and significant volatility […]
Don’t waste the most critical time of your app business journey You can’t do everything on your own. Nobody can. The current age demands speed and specialization, so we focus on the things we’re good at, have time for, and outsource the things we don’t. You are a business person, and you know […]
You had a fantastic idea for an app. Unlike thousands of others, you made it happen: you raised money, did market research, put your tech skills to work, possibly even started a business, and created your app. It works—it works great! Those are all major achievements… but they mean nothing unless people download your app […]
With the extensive usage of Social media apps – influencer marketing has become the go-to marketing strategy for promoting your mobile app businesses. If you are reading this blog, we assume that you have already developed an app for your startup and shifting your focus from production to promotion mode. Your app may be brilliant […]
App Virality – Every marketer dreams that his marketing campaign goes viral. The most successful apps are the ones that spread like a virus. They leveraged their existing users to advertise the app to new users. The concept of ‘Viral marketing’ was first popularised by Hotmail in 1995 when they put “‘PS: I love […]
Along with app store optimization, advertising, celebrity endorsement, and word of mouth, another powerful way to promote your app business is to strategically partner with established brands. This method is probably the one that can give you the highest return on investment. Partnering with big companies is proving to be a very effective, efficient method […]