Sticky Apps: Decoding the Habit Loop to Ensure App Success
Did you know that the concept of brushing your teeth daily wasn’t the norm until the 1900’s? Claude Hopkins, an American marketer with a reputation for turning previously unknown products into household names, was one of the first to leverage the power of people’s personal habits. Claude’s challenge was to get people to use more Pepsodent, a brand of toothpaste, […]