120 Posts
App Virality – Every marketer dreams that his marketing campaign goes viral. The most successful apps are the ones that spread like a virus. They leveraged their existing users to advertise the app to new users. The concept of ‘Viral marketing’ was first popularised by Hotmail in 1995 when they put “‘PS: I love […]
You’ve decided to build an App… Great! Now there are a couple of different ways you can start building your App – App documentation is the first step. I’m sure some of your friends, colleagues must have advised you to attend a workshop to learn about building apps, take online courses, how to make money […]
Recent years have seen a massive uptake of mobile applications by users. Therefore, having a mobile presence either as responsive web or as native apps has become a necessity for businesses rather than it just being a competitive advantage. Any business that does not have a mobile presence stands the risk of losing potential customers/users […]
In the current app-economy, where everyone either has or is developing an app that is “the next BIG THING,” it is helpful to understand some of the most common ways to get started in developing your idea into an app. The following are five different approaches to getting your app idea kick-started. Learn to code Yes, […]
Along with app store optimization, advertising, celebrity endorsement, and word of mouth, another powerful way to promote your app business is to strategically partner with established brands. This method is probably the one that can give you the highest return on investment. Partnering with big companies is proving to be a very effective, efficient method […]
Many “App-renuers” approach us with a great ideas. The most common question in our industry is how long and how much money will it take to build an app? The answer sadly isn’t “$15,000 and we can build any app” instead we generally explain to them that answering “how much does an app cost?” is […]
It can be quite confusing to go out and get an estimate for your app idea with quotes. It’s not uncommon for an app developer to quote $0-$15,000 to build your app and the next call resulting in being told your app could be $50,000-$100,000 to complete. How can paying for a developers time differ so […]
We often get enquiries from clients who talk about a “simple” app idea they’d like to develop. When asked what their idea involves, far too often we get responses like this. “Just a simple app, something like Uber” Uber created their “simple” app (then called UberCab) in San Francisco where they went live in 2009 with an […]
While it is publicly available, some call the 45% rebate the Australian Government offers on Research and Development activities in Australia, the best kept secret when it comes to new app development. Most new app start ups are unaware of this powerful opportunity to offset the costs it takes to develop new technology. This is […]