The customer service and support vertical is one of the areas where artificial intelligence (AI) has made a significant impact over the last few years. Using AI, companies can provide excellent customer experience and better product recommendations to their consumers. This new technology does not only help retain existing customers but also serves as a great tool for acquiring new ones. In fact, according to a 2017 survey by Narrative Science, chatbots are more effective at resolving customer issues than human agents.
In this write-up, we’ll look at how businesses are leveraging this technology for different purposes.
Chatbots
Chatbots are computer programs designed to complete a specific task or respond to questions from users on social media platforms or websites. They might be used for customer service on e-commerce portals or to help customers who prefer to get help online than by phone. These chatbots are built with natural language processing tools that enable them to simulate human conversation and increase engagement.
Voice assistants
Voice assistants are tools such as Amazon Alexa, Google Assistant, and Apple Siri, which can be used not only on smartphones but also on household appliances such as air conditioners and washing machines. Using the power of artificial intelligence, voice assistants can respond to a user’s query in real time and also suggest actions based on the input received from the user. A previously impossible application of this technology is using Alexa to control smart home devices.
Autonomous vehicles
Artificial intelligence has found its way into the mobility industry as well, where self-driving cars are being used for specific purposes. Autonomous vehicles run on high-quality built-in sensors that make it easy to navigate through complex city roads without human intervention. These cars largely rely on AI technology for decision making and sensing the surrounding environment, including pedestrians, road markings, signage, and other moving objects. This technology is also being used to measure traffic congestion in large cities to ensure better management of traffic flow and reduce waiting times at intersections.
Google’s Waymo project is an example of how autonomous vehicles incorporating AI can be made available to people across the world. They’ve even partnered with Lyft to allow users to hail rides using this technology.
Virtual assistants
Virtual assistants are computer programs that provide information to the user in response to voice commands or by text input, usually through a chat-based interface. They execute tasks and answer questions by delegating requests to appropriate web services rather than providing all possible answers themselves. These assistants are very helpful when it comes to scheduling appointments, sending meeting invites etc. You can also use them on your phone or desktop to do things like check the weather, send mails, and set reminders. Siri is one of the most popular examples of these virtual assistants. Other examples include Cortana from Microsoft, and Bixby from Samsung.
Next-generation marketing tools
Many companies are also using AI to provide valuable insights regarding the sale and use of their products. They collect data from various channels, like email, websites and service calls and use this information to not only gain insight into what customers want, but also how best to engage with them to increase satisfaction. McKinsey recently published a report highlighting how one supermarket chain leveraged artificial intelligence to fine-tune its promotional campaigns and increased store traffic by 4%.
Digital marketers
In addition to real-time customer service and virtual assistants, digital marketers are using AI technology for functions such as personalising the content served to users based on their online behaviour or preferences. The use of deep learning algorithms helps marketers understand user behaviour and develop personalised experiences. Social media platforms can be used to serve ads based on the interests and usage patterns of individual customers, and emails can be scheduled based on user preferences. Facial recognition is another application of this technology used by many e-commerce websites where customers can upload images of themselves from their social media profiles to make a purchase.
To sum up
Artificial intelligence is transforming the customer service industry. The use of algorithms that analyse and learn from large amounts of data has allowed marketers to become more precise when it comes to audience targeting. This means finetuning strategies, developing better ways to interact with users on social media, and ultimately increasing sale opportunities without the need for additional employees. Consequently, marketers are improving customer satisfaction and increasing business longevity.
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Artificial intelligence is transforming the customer service industry and offering previously unimaginable benefits to businesses. In our newest blog post, we look at some of the most popular applications of AI and how companies are using them to engage customers. Read it now: [link]
#AI #retail #customerservice #futuretech
AI is transforming what’s possible in the customer service industry. Read our newest blog post to see how companies are using various forms of #AI to engage, and grow, their customers: [link]
Artificial intelligence is transforming the customer service industry and offering previously unimaginable benefits to businesses. In our newest blog post, we look at some of the most popular applications of AI and how companies are using them to engage customers. Read it now: [link]