We recently conducted an informative and engaging webinar titled “Design Your App,” hosted by Ryan Burn, Head of Community at the Startup Network, and presented by Vish Prasad, Head of Design at Appomate. This webinar was an excellent opportunity for aspiring app founders to learn about effective design strategies and principles that can significantly enhance their app’s user experience and overall success.

About the host:

Startup Network is Australia’s largest startup community, with over 70,000 members.

About the presenter:

Vish has been with Appomate for about ten years, working on over 100 applications. He provided a deep dive into the key principles of user experience (UX) design, emphasising the importance of understanding user needs and motivations.

Key Topics Covered:

  1. User Experience (UX) Basics:
    • Vish explained the concept of UX and its critical role in app development. He discussed how UX encompasses the entire experience a user has, from their first interaction with the app to their final touchpoint.
  2. The Importance of Good UX:
    • With over 5.5 million apps available on app stores, Vish stressed the importance of standing out through excellent UX. He shared alarming statistics: 43% of users abandon an app after just one use due to poor experience, and 71% churn within the first 90 days.
  3. Design Principles:
    • Vish outlined several core design principles, including:
      • Putting the user first.
      • Minimising user effort.
      • Prioritising value over features.
      • Making data-driven decisions.
      • Embracing product-led growth.
      • Ensuring aesthetic appeal.
      • Focusing on mobile-first designs.
  4. Case Studies:
    • Vish shared a compelling case study of “My Combat,” an app for combat athletes. He explained how redesigning the app’s interface and improving UX led to increased user engagement, higher conversion rates, and better overall satisfaction.

.Watch the Full Webinar

 

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We look forward to seeing you in the upcoming sessions. Until then, happy designing!