One of the new challenges within mobile app development is how to get the best out of it. One of the best ways to do this is through content marketing. Content marketing can have powerful benefits for promoting your business and engaging more of your audience. Put simply, it should be one of your top priorities if you wish to grow your app. If you want to spark your brand among users’ minds, content marketing is a great way to do it.
Before the tips, let’s look at why content marketing is so important for mobile app development.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It’s worth noting that content marketing is not the same as advertising. Advertising is about selling products or services, while content marketing is about building relationships with customers and potential customers. In other words, content marketing is meant to be educational and informative rather than promotional.
Benefits of Content Marketing
– Helps to position your mobile app in front of the right audience
– Increases the visibility of your mobile app
– Helps you build a relationship with your target audience
– Encourages users to download and use your mobile app
– Drives traffic to your mobile app’s landing page
How Does Mobile App Content Marketing Work?
The mobile app content marketing process begins with understanding your target audience. Once you know who you want to reach, you can create content that appeals to them.
Once you have a solid understanding of your target audience, you can start creating content. There are a number of different types of content that you can create, including blog posts, infographics, eBooks, and more.
Once you have created some great content, the next step is to promote it. You can promote your content through social media, email marketing, paid advertising, and more.
If you want people to download and use your mobile app, it’s important to create a strong call-to-action (CTA). Your CTA should be included in all of your content, as well as on your mobile app’s landing page.
Tips for Creating Effective Mobile App Content
Keep it Short And Sweet
Mobile users have short attention spans, so it’s important to keep your content concise. Get to the point quickly and don’t use too many words.
Use Deep Linking
When we open emails on our smartphones, we want to be directed to the site’s mobile version.
You must use marketing to direct people to the correct landing page via deep links, thereby extending all of your digital marketing efforts.
Use Strong Headlines
Your headline is the first thing mobile users will see, so make sure it’s catchy and informative. A strong headline will entice mobile users to click through to your content.
Use Images and Videos
Images and videos are great for breaking up text and keeping mobile users engaged. They also help improve your content’s SEO.
Be a Storyteller
As a content creator, I personally dislike information-heavy articles or blogs; this does not mean that people will not read your content; however, its just not for everyone.
The difference between words that people dislike reading and words that people enjoy reading is how they are presented. So, make your content into a story format; it will attract more attention than a long article with lots of information.
Promote Your Content
There are numerous ways to promote your content with all of the social networks available. Of course, you must find channels that are appropriate for your domain. It is simple to determine which blogs, forums, or social sites your users prefer. The next step is to join those communities. Add valuable comments to their articles first, and then promote your content and app. On the other hand, you can start your own blog or website, but you will still need to publicise it. In either case, posting frequently is a must in order to be noticed. Every article is important, and you must be certain that your content will make a difference for your readers.
Take Advantage of User-Generated Content
What if you run out of ideas for new topics? Convincing your users to share snippets from their lives is a great way to generate content. This is known as user-generated content. Give them a reason to send you photos or quotes about your app, and all you have to do is manage their messages. People enjoy being a part of something extraordinary, and they will gladly spread the word about your app. This is a win-win situation: they gain popularity, and you have great content to promote your app. Furthermore, this type of promotion has the potential to make your content or app go viral. And this is exactly what you were looking for from the beginning, were you not?
Optimize for Mobile
Make sure your content is easy to read on mobile devices by using short paragraphs, large fonts, and plenty of white space.
Make Your Content Available on App Review Sites
App review and comparison sites can be a great way to get your app noticed by potential users. These sites provide objective reviews of your app that can help people make an informed decision about whether or not it is worth downloading. Additionally, these sites allow customers to compare your app with competing apps in the same space, which can also help potential users decide which app is the best fit for them.
Including detailed information about your app on these sites can help promote your app in a positive light and drive more users to download it. In addition, submitting your app to comparison sites or being featured as a recommended product can further expand the reach of your app and draw attention from potential customers. Furthermore, deep linking your app from the review site can make it easier for people to find and download it, increasing your chances of conversion.
Overall, by leveraging app review and comparison sites, you can increase the visibility and usability of your app, helping you draw in more downloads. This boost in exposure and user engagement could have a lasting positive impact on the success of your mobile app.
Some of the best App Review sites are:
Use Calls-To-Action
CTA, like content, must be strategically tailored to the audience to whom it is presented and in a manner that is relevant to your goal. So, how do you craft a compelling call to action?
Think of it as an opportunity for the user to try your product without being forced to commit right away, so, don’t be pushy and mention any free trials you have. If you want to redirect users to provide more information or to fill out a form, use phrases like “click here,” “read more,” “learn more,” and so on.
Furthermore, give users a clear direction that you want them to respond immediately; it is understandable that most people will not buy a product or subscribe on the spot, so provide a subscription button right away so that you can follow up.
Make it Clickable and Viral
Finally, make sure that everything you post as a mobile app marketing technique is something people will actually click on. There is no shame in packaging posts and headlines in a way that encourages more users to read them. You simply need to back it up with high-quality content. The benefits of good content for a mobile app marketing campaign cannot be overstated.
If one of your posts goes viral, chances are your mobile app will as well. You can even help it get there by utilising influencers or increasing your investment in paid advertisements.
What Is The Secret to Mobile App Content Marketing Success?
The key to mobile app content marketing success is creating content that appeals to your target audience, and providing a strong call-to-action. By following these tips, you can create content that will help you grow your mobile app. Here are a few additional things to keep in mind while starting with content marketing for mobile apps:
Do Market Research and Understand User Needs and Problems
Do your research. Before you start creating content, it’s important to understand your target audience and what needs and problems they have. Only then can you create content that is relevant and useful to them.
Create a Content Marketing Strategy
If you have the ability to create engaging content for paid advertisements and for regular posts, all you need to do is plan ahead of time and work accordingly. If you have no idea what to write or how to write it, hiring a professional is a wise decision.
Just remember not to act too early. If you want to take advantage of the benefits, you must first understand your customers’ needs and create good content. Spend some time researching the market to produce the best content for your audience.
Choose the Natural Write-Up
When writing for an audience, you must consider each individual within that audience. For example, perhaps your audience is unfamiliar with some vocabulary and difficult words. The first step is to make your content readable and understandable to your audience.
Create Content of Various Types
You are now well aware of the audience’s requirements. As a result, you must create content in a variety of styles and word counts. Some people prefer to read long articles, while others prefer to read short ones. All you have to do is write what is appropriate for your audience.
Furthermore, instead of reading the text, people prefer to watch video tutorials. The goal is to provide your audience with a variety of content, and to demonstrate your ability to make your customers extremely satisfied. It is difficult to meet the needs of all your customers, but if you have the best content with high-quality products, users will stay on your app longer.
Make Your Content Insightful
It’s important to provide both unique and useful content to your audience, allowing them to learn more about what they are looking for and ultimately, consuming. As a result, they will enjoy your mobile app and your user base will grow. Always do your best in creating quality content, so that your audience enjoys and shares it. More users and shares indicate the success of your content marketing strategy. In other words, you must create appealing and simple content that can engage a large number of visitors.
Make It Visual
People are more likely to engage with content that is visually appealing, so make use of images, infographics, and videos to help break up text and add visual interest.
Optimization for the App Store (ASO)
The majority of your potential users will download your app from app distribution platforms such as The Play Store and Apple’s App Store, where they will get their first impression of your app through descriptions, images, reviews, and ratings.
In order for them to find your app in the first place, and, for you to make a good first impression, you need an optimization strategy, known as an App Optimisation Strategy.
Here are some points to think about when optimizing your app for various app marketplaces:
- Include target keywords and phrases in the title and descriptions
- Create a brief but concise description of your app
- Include images of your app that are both relevant and appealing
- Use a short video to demonstrate a product
Keep your App Updated
Once you’ve begun creating and sharing content, it’s important to keep updating your app on a regular basis. This will show users that you’re active and engaged, and it will also help to improve your search engine rankings.
Analyse The Results & Don’t Forget That Content Marketing Has A Measurable ROI
As you can see, everything is dependent on the category of your app. You must test each step you take and adjust your strategy based on the results. You can calculate the impact of your work by keeping an eye on Key Performance Indicators (KPIs) such as social shares, number of views, and number of links generated. When you see an increase in the number of downloads or a higher engagement rate as a result of the content published for your app, you’ll know your strategy is working. You are on the right track to success if you stick to a well-defined plan. Be innovative and adapt to the changes that may occur in your domain. Remember that you must start small and expand with your audience. Depending on the goal of the content marketing campaign, the Return On Investment (ROI) can be calculated differently. The best part is that you can experiment with all the available resources until you are confident that your users are interested in what you offer them.
Conclusion
Overall, it’s crystal clear that content marketing should be one of your top priorities if you want to grow your app. It is a process of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience. The main goal of content marketing for apps is to promote the app and engage more users. There are many ways to do this, but some effective methods include promoting your content on social media platforms or App review sites. If you’re not sure where to start or need help with executing a content marketing strategy, check our blog on top content marketing techniques to achieve your goals. We have over ten years of experience in the industry and would be happy to partner with you. Contact us today to learn more about how we can help you grow your business through content marketing.